Every day in India, 7000 unborn girls are selectively aborted in the womb, just because they are girls. The discrimination against the girl child at birth continues in life and is based on the false premise that girls are a liability. It is important to counter this narrative and celebrate the inherent worth of girls.
January 24 has been commemorated as National Girl Child Day in India since 2008 to raise awareness on the need to protect and promote the girl child.
On January 24, 2021, a 40-day collaborative campaign is being launched by several likeminded organisations, to reinforce the message that Daughters Deserve LIFE, where LIFE stands for Love, Inheritance, Freedom and Equality.
Following the online launch event, various partnering organizations will lead workshops, rallies, awareness programs and webinars culminating on the International Women’s Day on March 8, 2021.